OUR EXPERIENCE

We have a strong track record in building brands in New Zealand.  Most notably is our success in growing the business of Dole Packaged Foods – a US multinational with limited presence in our markets.

• From 2006, in New Zealand we grown Dole from a 5% share of the pineapple category in Grocery to in excess of 50% in a period of three years:
   
  • Launched in excess of 20 products
  • Expanded into five new categories

• We have built a substantial Food Service working closely with major food service distributors

• We have successfully tendered and won a number major Quick Service Restaurant contracts

• We have established an industrial business where we supply the major beverage manufacturers in New Zealand for pineapple concentrate

• Based on our New Zealand success, in May 2010 we were appointed exclusive distributor for Dole Packaged Foods in grocery in Australia
   
  • Secured ranging in Woolworths, Coles and Costco – within four months of being appointed.

As pioneers, we have successfully launched a range of functional beverages into grocery – based upon Aloe Vera - under the Rejuva brand. Launched in 2008, Rejuva is now the sixth largest supplier in the Ambient Drinks category and the fastest growing brand (Aztec MAT 04/7/10).

Building on our pioneering success and the rapidly growing consumption of sushi we launched Sushi Co in 2009 – the first frozen sushi offer in Australasia.  Initially launching to Food Service in New Zealand we are now running a trial retail offer in Woolworths Australia.